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Prometheus is a new science fiction movie directed by Ridley Scott set to release between May 30, 2012, and June 8, 2012, by 20th Century Fox. A prequel to the 1979 classic movie Alien, Prometheus is one of most highly anticipated films of the year.

A major reason for this is how the studio and Scott have done a great job keeping the project under wraps and built buzz through intelligent marketing. They’ve steadily rolled out teasers, trailers, and even a corporate web site for the fictional company Weyland Industries to build anticipation, giving away enough information to leave viewers in suspense but not spoiling the story.

Whether Prometheus lives up to the hype is yet to be seen, but it is arguably one of the best, if not the best, marketed films of all time. Here are the four major teasers and trailers, including three released over the March 17 weekend. Note how they unravel the story bit by bit.

Warning: The following clips may not be appropriate for all viewers.

Trailer 2 (International)-released March 18, 2012

 

Trailer 2 (U.S.)–released March 17, 2012

 

Teaser 2–released March 17, 2012

 

Teaser 1-released December 22, 2011

 

This fictional video clip of Weyland Industries’ founder and CEO Peter Wayland at the TED conference in the year 2023 (not a typo) lays the philosophical groundwork for the Prometheus Project, androids, and other concepts featured in the Prometheus movie universe. It does not appear to be connected to the movie, but has created quite a buzz online.

Peter Weyland, head of Weyland Industries, at TED 2023–February 28, 2012
 

Books by MG EdwardsMG Edwards is a writer of books and stories in the thriller and science fiction-fantasy genres. He also writes travel adventures and children’s books. A former U.S. diplomat, he served in South Korea, Paraguay, and Zambia before leaving the Foreign Service to write full time.

Edwards is author of six books. His memoir, Kilimanjaro: One Man’s Quest to Go Over the Hill, was finalist for the Book of the Year Award and the Global eBook Award. He has published four children’s picture books in the World Adventurers for Kids Series: Alexander the Salamander; Ellie the Elephant; Zoe the Zebra; and a collection featuring all three stories. His book Real Dreams: Thirty Years of Short Stories is an anthology of 15 short stories.

Edwards lives in Taipei, Taiwan with his wife Jing and son Alex. He has also lived in Austria, Singapore and Thailand. For more books or stories by M.G. Edwards, visit his web site at www.mgedwards.com or contact him by e-mail at me@mgedwards.com or on Twitter @m_g_edwards.

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1 Comment

  1. April 3, 2012    

    Very cool shares!

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  1. URL on April 5, 2012 at 5:21 pm

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