Twitter as a Marketing Tool

I’ve been using Twitter for the past few months to connect with other writers, meet new acquaintances, and build a following for my writing. Some successful authors claim that their sales took off after they built a Twitter following, and I believe them. Based on my preliminary efforts, Twitter seems a more effective marketing tool than Facebook, LinkedIn, Google+, and other social media sites. This, of course, could change over time, as the executives at MySpace can attest. Other social media sites have their own benefits. In my opinion, Facebook is a better forum than Twitter to connect with friends and family who may be the only ones supportive of your writing at the outset of your career.

My quest to figure out what works on Twitter has been one of trial and error learning how to use Twitter effectively. The result has been good, so far, with my number of followers increasing more than 300 percent in December 2011 and already up by a third one week into January 2012 (thank you, followers!). One ebook giveaway I tried received several responses; an offer to purchase my ebook at a discount did not net any new sales. I will continue to offer a mix of incentives to attract readers until I find a strategy that works.

I’m slowly getting the hang of Twitter. I’ve found that unless you want to buy followers, it simply takes time to build a following. Buying followers is ethically suspect and defeats the purpose of building lasting relationships. Simply put, tweeting, or sending messages (tweets), takes time.

When you tweet, it’s important to:

  1. Follow others. The best way to gain new followers is to follow others. Search “Who To Follow” to find others who tweet about your interests and follow them. Twitter will then suggest others you might want to follow. Many will follow you back. Unless you’re a celebrity, you’re probably going have to knock on doors first.
  2. Post relevant content. I like to post links to breaking news articles related to my interests. I like travel, politics, and self-publishing, so many of my tweets focus on these subjects.
  3. Have a brand. Focus on what’s important to you and tweet about it. Those interested in finding you will. If your brand is based on a popular character, such as a protagonist in a book or your pet, and you have the right to represent them, you can set up an account for them and tweet on their behalf.
  4. Be creative. Those who have something interesting to share or assume a creative persona on Twitter tend to do well. Some cats have larger followings than most humans.
  5. Public thank yous. Thank followers publicly for following you by tweeting it. I have a small following and still send individual “thank you” tweets to new followers with a personal note attached. Some with more followers write “thank you” and list new followers in a single tweet.
  6. Retweet. Repost newsworthy items posted by your followers. When they mention you to their followers, thank them publicly.
  7. Direct messages. Send private messages to followers in order to cultivate relationships. Be genuine and sincere, not patronizing. I don’t think it’s a good idea to send a spam ad to new followers as a message, although some do. Product placement is okay as long as what you’re offering is of interest to your followers.
  8. Tweet frequently. Tweet as often as you can. Since none of us can tweet 24 hours a day, use a site such as BufferApp to program tweets to post automatically while you’re away. Keep them relevant. I started posting humorous “Your Friendly Sleeptweeter” tweets while I’m away that play up the fact that I’m still tweeting while I’m sleeping. Here’s an example: “Greetings from your friendly sleeptweeter. I’m just passing through on my way to dreamland to greet you with a hearty zzz.”
  9. Sell, but don’t overdo it. It’s okay to advertise something you’re selling such as a book, but do it sparingly. I’ve read that a 20:1 ratio (one advertisement per 20 tweets) is a good ratio. The more you look like a pusher, the more you will turn off your followers.

Only time will tell if these efforts will pay off for me. They seem to be working so far, and I’m looking forward to seeing whether these efforts bear more fruit in the coming year.

Follow me on Twitter at @m_g_edwards. I’m happy to follow back.

M.G. Edwards is a writer of books and stories in the mystery, thrill and science fiction-fantasy genres. He also writes travel adventures. He recently published a collection of short stories called Real Dreams: Thirty Years of Short Stories available as an ebook and in print on Amazon.com. He lives in Bangkok, Thailand with his wife Jing and son Alex. For books and stories by M.G. Edwards, visit his web site at www.mgedwards.com.

Thoughts and Sayings (January 2012)

Here are some thoughts and sayings that I posted on Twitter and/or Facebook in December. To my knowledge, I made these up (for better or for worse). Sit back, relax, and enjoy the write!

1. I would have more time if life were measured in teraseconds.

2. I asked Santa for an iPhone 4S, but all he gave me was an apple. I’m trying to figure out where the communication breakdown occurred.

3. Muscle is fickle; fat sticks around forever.

4. Fight for your right; on the other hand, appreciate what’s left.

5. There’s no one else above you unless an airplane is flying over.

6. Somewhere on the way to the mall and the post office, Christmas went from being a holiday celebration to an annual ritual.

7. Failure isn’t an option, but crying is.

8. A trail lawyer is someone who’s lost in the wilderness but litigates a new path.

9. Savor fashion by tasting it.

10. You leave me breathless every time we climb together to new heights.

11. Virtually every media site publishes their “Best of 2011” lists weeks before the year ends. Poor December is left out in the cold.

12. A Chinese wife told her husband that she loved him as far as East is from West; her American husband said that he loved her as far as West is from East.

13. Those who complain of squished grapes are merely wining.

14. The in-laws have landed.

15. Being an armchair quarterback does not make you ready to throw a touchdown.

16. Modern life has advanced so fast that we can hardly keep up.

17. Some kids collect sports cards. Mine collects credit cards.

18. Let’s see if we’re going to see some sights.

19. When the stock market goes up, my blood pressure goes down.

Click here to read the previous batch of Thoughts and Sayings.

Eurasia: Vancouver to Frankfurt

This is the second installment of a story chronicling my travels in 1994 as a college student. The six-month journey took me to 20 countries in Europe and Asia.

In February 1994 I waited at the international airport in Vancouver, Canada to board a plane bound for Frankfurt, Germany. Vancouver’s airport had a more international flavor than many airports in the United States, perhaps because its position as Canada’s gateway to Asia and francophonie influence gave it an aura de mystique. For the first time, I felt like a foreigner and an ignorant one to boot. I had trouble getting through immigration and customs because I didn’t know I had to fill out a customs declaration form when I first entered the country; I was lucky I wasn’t turned back by an overzealous official. Having lived most of my life near the U.S.-Canadian border, I always drove to Canada and had never experienced the rigor of flying to the Great White North. At the time, Canadian immigration officials at land border crossings merely asked you a few questions and waived you through without documentation.

Waiting in the airport terminal at the Lufthansa gate was a memorable experience for a novice traveler like me. Passengers waiting in the lounge spoke in German that I couldn’t understand, even though I had studied the language for more than three years. I wondered whether I was the only nonnative German speaker on the flight. The lounge was a small enclave of Germanity in a sea of English and French. Listening to German whetted my appetite for more, a desire I would fulfill soon enough after touching down in Europe.

I waited to board my first transoceanic flight to the Old World, trying to suppress my anxiety. There I was, stuck in limbo between the United States and my new home in Europe; a very lonely place. I did not know what to expect after I arrived in Frankfurt. It would have been easy for me to succumb to my fear of the unknown: the fear of having no one to meet me at the airport; of having to speak a foreign language to get around (of course, lots of Frankfurters–the people of Frankfurt, not hot dogs–spoke English, so that helped); of being alone in a strange new city; of searching for the main train station; and of getting settled in my new home in Austria. No textbook could have taught me what I needed to know en route to ease my trepidation. I was on my own.

Lufthansa finally put me out of my misery when they called passengers to board the flight. The aircraft gangway, where you submit your ticket and passport (and in later years, your carry-on luggage and body) for inspection, can leave you feeling as if you’re heading to the gallows. Add to that a fear of flying, and boarding a flight can be an ordeal. These thoughts crossed my mind as I handed the attendant my travel documents. She waved me through with a rushed smile, and I walked solemnly to the aircraft.

The flight from Vancouver to Frankfurt was as comfortable as a long-haul flight could have been. I enjoyed the experience of flying on my first twin-aisle 747 with its jumbo-sized cabin. I paced the aisles like a curious kid, testing the lavatories, gliding my hands across the smooth overhead storage bins, and checking out the snazzy controls built into the seat. That I felt like a country bumpkin was an understatement; I might as well have been raised in the wilderness the way this incredible feat of engineering dazzled me.

I met my seatmates, a friendly couple from Hannover, Germany named Rita and Ludwig. We spoke in a mixture of German and English, mostly German, which I enjoyed practicing after speaking English for most of my life. Returning from a two-week trip to “Havaii,” Rita and Ludwig recounted their visit to America and told me about their life in Germany. I have never seen anyone head-bang while listening to classical music, but Ludwig, a fortysomething fan of the opera, somehow managed bring out the purest essence of the music by gracefully bobbing his head. I wondered the airline had backmasked the Bach tracks! Rita and I chatted while Ludwig entertained himself. By the end of the trip, we were both ready to muzzle a three-year-old boy who had whined and screamed nonstop for over eight hours. Much to our chagrin, the angelic brat fell asleep during the final thirty minutes of the flight. I wanted to try out the Bill Cosby’s “Jeffrey” routine and wake the child up as we disembarked, but I was much too kind.

A novice traveler and poor college student unaccustomed to enjoying in-flight amenities, I took full advantage of it. I indulged in the “free” beer, wine, mineral water and in-flight entertainment is if I had never been treated to such luxury. There’s nothing like “free” movies and a pair of “free” headphones to excite a young guy. The all-too-familiar dinner was a choice of beef or chicken, salad, bread and rolls, shrimp, and a drink. I chose the chicken and beer. While the meal was forgettable, I enjoyed the beverages. Although I thought these amenities were “complimentary” at the time, I later realized that I had paid more than $1,000 for these bennies when I bought my ticket. At least the beer was wunderschön.

Click here to read the previous installment of Eurasia.